To meet or meat? homophones in advertising encourage judgments and behaviors in children
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.
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